"The Seed That Became Yenaffit"
Reflecting on the origins of intentional building and how personal need became business strategy.
Read More →Founded by Tiffaney Rideaux, Yenaffit is a strategic holding company and creative engine. Every venture here began as a solution to something real—something lived. From publishing to AI infrastructure, from rural revitalization to eco-commerce, this is what it looks like to design businesses around authentic need.
Tiffaney Rideaux builds because she has to. The ideas come fully formed—coded with purpose, shaped by real-world friction, and grounded in personal need.
She doesn't separate life from business. She listens, lives, and then builds what's missing.
Over time, those solutions became ventures. What started as survival strategy turned into sovereign systems—businesses with long tails, sharp edges, and deep roots.
Tiffaney's work is driven by intuition, backed by precision, and designed to scale quietly.
"I build what I need to exist in the world I want to live in."
Each business solving real problems with intentional design.
"Eco living for every part of your life."
A global lifestyle store where sustainability feels smart, everyday, and absolutely non-performative. Built to give conscious consumers options they can live with.
A publishing house that tells the stories we were never handed. Crafted for children—and for the adults raising them with truth.
An AI-powered command center for small business builders. Designed for founders who create like artists and execute like engineers.
Unspooling the process—what sparked each idea, what it taught me, and what I'm learning next.
Reflecting on the origins of intentional building and how personal need became business strategy.
Read More →Building businesses that honor life rhythms instead of fighting them. It's about the name.
Read More →Lessons in pivoting with purpose and finding strength in strategic failure.
Read More →If something here resonates—if you see yourself in this kind of work—you're welcome to contribute to the build.
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